Information about use of cookies

What is a cookie?
Our websites use cookies, which is very common for most websites. A cookie is a data file stored on our website visitor’s computer, smartphone, browser or other IT-equipment. When a visitor enters our website, the cookie therefore identifies your IT-equipment/IP-address, but not the person as such. The cookie thereby makes it possible to recognize your browser and gather information about which websites and functions are visited or used through your browser. 
The first time you visit our website, you will meet a banner whereby you will be informed about our use of cookies. You may consent to this by clicking “Ok” or by continuing using our website. If you do not wish to consent, you must stop using our websites now and erase cookies as described in the below section VI regarding erasing cookies. 
Our website is owned by: Widex A/S, 29819521. Nymøllevej 6, 3540 Lynge, Denmark.

Why do we use cookies?

We mainly use cookies for analysing the traffic on our website in general, e.g. the number of visitors and returning visitors or which product descriptions or advertisements are reviewed by the visitors. The purpose to do this is to improve the design of our website, to target marketing and generally increase our service to the visitors. 
The tool we use for this purpose is Google Analytics and Sitecore Statistics, which thereby also place a cookie on your IT-equipment for statistical analysis of the users’ visits and navigation on the website (so-called “third party cookies”). 
By using cookies from Google Analytics, we monitor inter alia: 
  • If you through the browser have visited our website previously and how many times,
  • Which country you come from and your preferred language
  • Which search engine you have used to be directed to our website 
  • When and for how long you have visited our website. 
On a few of our websites, we also use a cookie from Google Analytics which gives us the opportunity to target the readers of our advertisements on websites that are not administered by us (so-called “remarketing”). The purpose of doing this is to be able to present you with relevant advertisements.
Once a year for a period of one to two months, a cookie is used in regards to optional user surveys. The survey uses a cookie to avoid that you receive the survey you have already responded to or you have chosen not to take part of.
Websites with restricted access
If you have logged on to one of our websites with restricted access by using a user name and password, we use cookies as long as you are logged on. Among other things, these cookies log the content of the basket, user name and password so that we can identify you when clicking on the various online elements, which require login. This way, you do not have to login every time you wish to make use of a new element. When you log off, the cookie will be replaced and you have to log in next time you want to visit the website.
How long are cookies stored and how can I remove them?
Temporary session-ID cookies are used to show when and for how long a visitor is on our website and therefore expires when you close your browser. Persistent cookies show if the visitor has been to the website before, where the visitor is from and which search engine has been used, keywords etc. Such cookies expire after e.g. 6 months, 2 years or up to 10 years, and are renewed when the visitor visits the website. 
Which cookies do we use?



Google Analytics
(Persistent, Google Inc.)

Tracking cookies from Google Analytics used to examine how the website is visited and for statistics of how visitors navigate on the websites etc.

Google Analytics
(Session, Google Inc.) 

These cookies improve the validity of the statistics.

Google Tag Manager
(Session, Google Inc.) 

Used by Google Tag Manager to insert scripts on the website. Google analytics script is added via Google tag manager. Furthermore, it provides data concerning which elements the visitor clicks on on the website.


Identifies re-occurring visits from the respective visitors

(Session, Widex – Sitecore CMS)

Identifies if the visitor or website auditor uses Sitecore Experience Explore. If the value is 0, Experience Explorer is inactive, and if the value is 1, Experience Explorer is used.

(Session, Widex – Sitecore CMS)

Used by Sitecore to save the used language in a cookie.

(Session, Widex – Sitecore CMS)

Used to allow https-requests linked to the server-site session data.

Session, (Widex)

Used to geografically identifying where the visitor comes from to be able to present local websites.

(Persistent, AddThis Inc.)

Allows visitors on our websites to use social media features, e.g. sharing, sending, liking or recommending the website to others.


(Session, YouTube LLC)

Saves the user’s view statistics & session-preferences, e.g. languages, and suggests other content based on the visitors’ former use (only, when the visitor is logged in on YouTube at the same time as visiting our website).

(Persistent, YouTube LLC)

Are used to track users’ behavior when watching videos across the website.

(Persistent, Facebook Inc.)

Are used to deliver different advertising services.

(Session, Facebook Inc.)

Identifies visitors logged in to Facebook with the purpose of sharing, sending, commenting, liking or recommending content on Facebook (only, when the visitor is logged in on Facebook at the same time as visiting our website)

(Persistent, owned by LinkedIn Corp.)

Enables the visitor to ”follow” or ”sharing” features on LinkedIn (only, when the visitor is logged in on LinkedIn at the same time as visiting our website)

(Session, Widex)

Used to locate visitors position to show the nearest shops

(Session, Clickdimensions)

Used to track for analytical/statistical purposes

Cookie Consent
(Persisent, Widex)

Saves the users consent for the use of cookies on the widex website.


Provides a temporary identifier to track unique users across different requests.


A technical cookie which keeps track of whether the user is currently using mobile or full site.


Used to check if the user’s browser supports cookies.


Used by Google AdSense & Google DoubleClick to track and report about the user’s actions after viewing or clicking on an add. The purpose is to track the effect of the add and target the add to the user.


Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.

(Persistent & session)

Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.

Crazy Egg
(session, Crazy Egg Inc.)

Used to track user behavior on the Widex websites. Registers a unique ID that identifies the user's behavior when browsing through the site.

Visual Website Optimizer
(Session, Wingify)

The tool is used to create and A/B test different versions of the website to continuously discover the best performing versions that increase the customer engagement.

The above list of cookies contain the most commonly used cookies, which might be of relevance to you. Other cookies may occur as well as a list of cookies is never stationary, and the list is therefore not updated on a daily basis. If you would like to know more about any of the cookies and updated list or if you would like to have erased your cookie information with us instead of just following the instruction in section VI regarding erasing cookies below, please feel free to write to us on:

How to erase cookies
If you do not wish to consent to our use of cookies, you can always change your browser settings. You may also delete stored cookies. It depends on your particular browser how you can change the settings or delete the cookies. If you use a computer with a newer browser, you may delete your cookies by using: CTRL + SHIFT + Delete. You may find further instructions in the guidance to your particular browser, which can be found under ”Help” in your browser. You should be aware that if you delete or disables the cookies, you cannot log-in or use other functions, which may require that our website remembers the choices you make. 

You may find the support for the most common browsers and a link to deleting cookies here: 

Deleting of cookies in Internet Explorer

Deleting of cookies in Mozilla Firefox
Deleting of cookies in Google Chrome
Deleting of cookies in Opera
Deleting of cookies in Safari 5.0
Deleting of Flash cookies

You can furthermore decline cookies from specifically Google Analytics here.
Protection of personal information and other information
Click here to learn more about our privacy policy. Here, you will also find information about us and other terms and conditions when using our website.